I’ve always wanted to bring a taste of Morocco to America. I moved to Charlotte at age 20, drawn to the endless possibilities that America offered. In Morocco, I grew up in my father’s boutique clothing stores that focused on quality, Italian garments and the experience of customers. My best childhood memories were watching my father mix and match colors and fabrics for his top customers while they sipped espresso seated in a brown, leather couch. I had my own store by age 16 but ultimately wanted to carve my own path. After I moved Charlotte in 2000, I enrolled in college while working multiple jobs and eventually earned my bachelors degree and MBA followed by a long tenure in corporate America. Twenty years later, my family’s tradition of business ownership has come full circle. I see a need for the colors, design, and craftsmanship of Morocco in American homes and home decor.
Handmade Rugs are the centerpiece of the Amazigh/Berber tribes in Morocco. Families could spend months, even years, crafting the intricate details and designs that symbolize their tribes. For me, rugs are personal. Each time I fold one, it brings back childhood memories of visiting my uncle who owns a rug store in a Berber town in the Atlas Mountains. I hand-pick every rug I source. I connect with it. I see its potential to transform a space.
Zellige tile has a limitless combination of geometric shapes, patterns, and colors. The Andalucian-Arab craft dates back a thousand years and is the epitome of patience, brainpower, and artistic vision. I gained a true appreciation for Zellige after I started visiting tile shops here in America and realizing the lack of craftsmanship and authenticity, all pieces felt the same, mass manufactured regardless of price. Then, I thought of contacting my extended family in Fes, Morocco that has been in Zellige Tile craft for generations to learn more about this unique art. The Merzak family has completed Zellige Tile projects around the world dating back to early 80's, including several of the Moroccan palaces, the world famous La Mamounia Hotel, Mazaghan Beach Resort to mention the least. I am personally connected with these master craftsmen to help bring to life each idea and inspiration.
Marrakech Connection was established to bring unique and highly skilled art to America. The Zellige tile and home decor we source are made from all-natural and sustainable materials that are crafted by women and men who carry on these long-lived traditions. My small business is committed to supporting and giving back to these communities of craftsmen and keeping these traditions alive.
We source dazzling art that is produced from industries with minimum carbon footprint.